The Incendiary Intent Challenge
Every afternoon during the heat of the day, we offered passers-by the chance to take the "Incendiary Intent Challenge."
The challenge consisted of eating a mouthful of our 5-alarm chili, taking a small shot of Insanity Pepper-infused vodka, and just when the challenger wanted nothing more than a cold drink to tame the heat, they got to wash it all down - by chugging a hot Milwaukee's Best beer!
Those who completed the challenge got not only an Incendiary Intent stamp, but the opportunity to come back during one of our performance nights and shoot the flamethrowers - a potentially once-in-a lifetime experience as the prize for voluntary self-torture!
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